All Posts By

Carmen Ferguson


What Makes A Workplace Trainer Great?

business people group have education leasson on seminar training event at small bright office conference room

Employee training is something that all business owners need to consider. However, there are times when you will not be able to complete this training yourself and you will need to hire a trainer. The problem is that not all trainers are very good which is why you need to know what characteristics make a workplace trainer great.

Good Communication Skills

The basis of a workplace trainer’s job is to effectively communicate with your employees. This is why you need to find a trainer that has excellent communication skills. The trainer’s communication skills should be verbal and nonverbal particularly in writing.

The trainer will also know when they need to speak and when they need to listen to your employers. It is possible for communication skills to be improved over time, but it is better to hire a trainer that already has excellent skills.

Enthusiasm For Learning

When you are looking for a great trainer, you need to look for someone that loves to learn. This is important because full-time trainers are always in learning mode and will face new challenges with each new project they have to cover. Of course, the best trainers will be keen to learn about areas that are outside of their normal comfort zone.

A great example is when I did my basic worksite traffic management course. The trainer was so enthusiastic it rubbed off on myself and all of the other students – he really increased the energy of the room.

Enthusiasm for learning is also important because each new project has different training needs. The trainer will need to be able to learn the specifics of the project before they are able to impart this knowledge. If they are not interested in learning, they will not be able to provide thorough training to your staff.


Creativity is very important when working as a trainer because you have to find ways to make people interested in what you are teaching. This is why the great trainers will be able to think of different creative methods of training your staff. They will also be able to determine which creative method will be appropriate for the training they are completing.

Great trainers will also be able to use creative thinking to address any problems that people have with the training. If one of your employees has a problem with the training, the trainer will need to identify this and think of a way to overcome this. There is no point in having a trainer who does not care about the people who are struggling with the training.


Flexibility is also something that trainers need to have, particularly in the workplace. You need to avoid hiring a trainer who is happy with having the same schedule day after day. Trainers need to be willing and able to change their schedule to suit the needs of the business and to accommodate unexpected situations.

Situations that trainers need to handle will include more people wanting to be part of the training they are providing. If the trainer is not flexible in this, you could be losing the benefits of employees that are cross-trained. The trainer may also have to change their training sessions to accommodate any emergencies that come up in different departments.


Three Places To Hold Your Business Conference

Indoor business conference for managers.

Are you currently searching for a business conference venue? If you don’t know where you should hold your upcoming conference, now is the perfect time to start considering your options. Here are three different options that you should be looking at:

Host Your Conference Digitally

If you’re going to be meeting with clients in a remote location, you may not want to rent out a space for your conference. Instead, you may want to host some sort of digital conference. A digital conference will allow you to communicate with absolutely anyone, even if they are thousands of miles away from you.

Streaming technology has come a very long way over the last few years. These advances have made it possible to hold conferences with people no matter where they are. You don’t necessarily have to travel to meet with someone on the other side of the globe. You can meet with them from your normal conference room.

An Event Hall

If you’re planning an unconventional conference, you may want to think about holding it at an event all. These venues host all kinds of functions, including the occasional conference. A lot of venues like this offer catering, which means you’ll be able to feed all of the people that attend your conference.

Event halls aren’t a great option for conferences that are more formal in nature; these venues often give off a more laid-back vibe. They’re a nice choice for casual conferences, but they might not be the best option if you really want to impress the people that you’re going to be meeting with.

A Hotel Conference Room

If you want to make the best possible impression on the people you are meeting with, you should strongly consider renting a hotel conference room. Meeting in a hotel conference room provides all kinds of different advantages. First of all, hotel conference rooms can accommodate very large groups of people. A room like those at will be an excellent fit for larger meetings.

Hotel conference rooms are also a smart choice if some of the people that will be attending your conference are coming from out of town. They will be able to book a room at the hotel that the conference is being held at. Finding appropriate accommodations will be a breeze for them.

Hotel conference rooms aren’t the right choice for all conferences. A smaller conference may be better suited to a different kind of venue. However, if your conference is large in size and scope, a hotel conference room is the first kind of venue you should be looking at. A room like this would be an excellent place to hold your conference.

There are many different places to hold a business conference. Before deciding on a venue, you should think about what you want and what your needs are. Once you know what it is that you are looking for, you should be able to find a venue that provides everything you need and more.


The Qualities of An Excellent Digital Marketing Agency

Digital Marketing

If you are looking to market or advertise your products/services online or through any other digital technology, it’s always advisable to look for a digital marketing agency. In addition to getting fast results, using an agency saves you a significant amount of money as you don’t have to go through the trial and error route. While digital marketing companies are great, not all are perfect for you and your business. That said, here are some qualities of an excellent digital marketing agency:

Robust Online Presence

Don’t expect exceptional results if a company cannot promote itself. Before you agree to work with any given agency, take your time to conduct a background research. As a rule of thumb, the company should have a high ranking. They should also have a solid presence on social media. The agency’s website should be professional, easy to navigate, and should answer all the questions you may have in regards to digital marketing.

Excellent Staff

In order for you to have an easy time, you need to work with individuals who are fun to work with. In addition to knowing their work, the staff should also possess great personality. There’s nothing worse than working with someone you cannot easily talk to. Of course, you will be handling a serious project, but there is no harm in doing business with people who have a sense of humour.

Project Management Skills

When you hire a digital marketing agency, you need to be certain that they can provide the services that you want. So, before you start working with the company, take time to understand how organised they are. You should sit down and discuss your specific marketing and advertising needs with the company’s representatives. After stating your needs and expectations, the representatives should then explain how they plan to go about the project in order to obtain your desired results.


Guaranteed Results

It is important to know that there’s nothing like guaranteed results when it comes to digital marketing. No matter how experienced or skilled the staff is, they can’t give you guaranteed results. So, if you are looking to improve your ranking on Google, the company should only promise to improve it and not guarantee the top position on the SERPs. In fact, if an agency promises the first place, consider it a red flag.

These are the primary qualities you should look for when hiring a digital marketing agency. They will help you choose the most qualified company for your marketing needs.


5 common mistakes that entrepreneurs make

Being an entrepreneur is very difficult in this competitive world. However, it is a very rewarding profession as well. To be successful you will have to work very hard. Unfortunately, there are many entrepreneurs who make some mistakes that get on their way to become successful. Here are the common mistakes the entrepreneurs make.

They expect success right away

You shouldn’t expect success right away. You should be confident, but you should be patient as well. You should realize that it takes a long time for a business to be successful. You should grow your business slowly and take decisions wisely. You should be realistic about your expectations.

Trying to do everything on own

You should know that you cannot be good at everything. You should delegate tasks. If you try to do everything yourself then there is a high chance that you may fail. You should outsource tasks if needed and hire people to do the job for you.

Going for the money only

You should be passionate about the business you are doing. If you are just doing it for money then you won’t be successful. You won’t be able to give the dedication that must be given.

Not being adaptable

The business environment is changing continuously. You should be adaptable to the changing business needs. You should adapt new technology and new ways of doing business. Otherwise, you won’t be able to compete with the others.

Not using social media

There are many entrepreneurs who ignore the Internet. But your customers are in different social media now. You should use social media to reach your target customers.

If you want to be successful, you should avoid these mistakes. You should have specific goals and work hard to accomplish those goals.


4 ways to improve leadership skills

To become a successful businessman you should be a good leader. Without a good leader, a business cannot grow. Here are some tips to develop your leadership skills.

Find out your leadership style

You should understand your current position. You shouldn’t try to adapt other people’s leadership style. You should have your own style. You should know your strengths and style. The Myers-Briggs Type Indicator can help you find the leadership style that best fits you.

Create leadership culture

You should be passionate about your work. If others see that you care about your work then they will feel a part of your mission as well. You should be positive all the time. You should listen to your employees. This way you will get an engaged workforce.

Give time

You should allocate time to practice leadership activities. During this time you should focus on the strategic things that will lead to your long-term vision of the company.

Be humble

You should be humble with everyone in your company. Your employees should be able to trust you. If you betray their trust they will no longer follow you. Your followers should have respect for you.

You should remember that leadership is a skill and it can be developed. You will need to learn from the great leaders and practice yourself to be like them. You must study and bring yourself out of your comfort zone. This will help you to be a great leader.


3 things to consider before creating marketing strategy

Small businesses must have a well-designed marketing strategy. Instead of concentrating on reactive marketing activities, small businesses must focus on long-term strategies. Here are three things small business owners must consider when developing a marketing strategy.

1. Audience

You should first decide who your target audience is. You should decide who you want to sell your products or services to. Once you can pinpoint your target audience, you can start creating your marketing strategy. By knowing the target audience, you will be able to develop a marketing strategy that will be effective and help to meet your business goals.

2. Channels

You can adopt various marketing tactics like product launches, email marketing, social media marketing, etc. For a small business, it is not wise to invest in many channels due to a small budget. You should only focus on one or two channels that will be able to engage your audience. You should conduct research to find out which channel your target audiences engage with. You should find out which social media platform they use most.

3. Metrics

You should decide on the metrics that you will use for measuring success and results. Using the proper metrics you will be able to find out which of your tactics are working well and which aren’t. If one of your tactics isn’t giving you result then you should rethink about it. You can use tools like Google Analytics. This can be used to track the performance of your website and social media performance.

You must take into account these three things before creating a marketing strategy for your business. These factors will help you to move in the right direction.